Designed and Developed by
Karan Desai | Wallfish Beta [TM]

Forca Goa Foundation

  • Client Name    Forca Goa Foundation
  • Undertaken At    Goan Football Club Pvt. Ltd.
  • Role    Art Director / Designer
  • Collaborators    Priyanka Kumble (Sr. Designer)
  • Date    August 2017
  • Project Type    Graphic Design, Art Direction, Branding

The Brand

Launched in 2017, Forca Goa Foundation is FC Goa’s not-for-profit, grassroots football programme.


The Project

I was asked to give a face to one of FC Goa’s largest initiatives which would focus of nurturing football at the grassroots level in India. The aim was to create an identity that spoke volumes of the pillars that this foundation is built on; football, empowerment and sustainability.

The three pillars of the foundation’s value are represented through three basic shapes and primary colours to speak of the stability and the rooted nature of this endeavour. The triangle represents empowerment since it is seen as the head of an arrow directed towards upliftment and growth. The colour red lends it energy and fuel. The yellow circle represents sustainability since the sustenance of our world comes from the bright yellow sun in the sky. The pentagon pays homage to the history of the football itself. Sometime in the 1960’s, black pentagons were added to the design of the ball to offer it visibility on the field and also gave it a good smooth curved shape. Thus, the blue pentagon represents the hope of the foundation to offer visibility and livelihood to football players from all walks of life. Also notice, that the three shapes are interlinked to show that the foundation sees football, sustainability and empowerment as interdependent and necessary functions to usher in the desired change.



Approved Logo Design



Logo Design Explorations






Social Media Template & Visual Language



Social Media Template & Visual Language


Team FC Goa Foundation reached New York to participate in the Global Goals World Cup Finals.


On-ground visuals