Designed and Developed by
Karan Desai | Wallfish Beta [TM]

FC Goa Photoshoot

  • Client Name    FC Goa
  • Undertaken At    Skarma (Agency), Goan Football Club Pvt. Ltd. (Brand)
  • Role    Art Direction
  • Collaborators    Zeeshan Shaik (Designer), Umesh Kumbhar (Designer), Priyanka Kumble (Sr. Designer)
  • Date    August 2017
  • Till Date    June 2020
  • Project Type    Graphic Design, Art Direction, Branding

The Brand

FC Goa is an Indian professional football franchise based in Goa that competes in the Indian Super League (ISL). The club was launched on 26th August 2014 and is owned by Goan Football Club Pvt. Ltd. headed by Jaydev Mody, Akshay Tandon and the Indian Cricket team captain, Virat Kohli.


The Project

As the Indian Super League (ISL) season approaches, it is common for clubs to go through player transfers and changes in brand sponsorship. FC Goa likes to mark these changes through new jersey designs and fresh brand campaigns making the photo shoot a pivotal exercise in each year’s communication. Thus, the challenge for each year’s photo shoot is to capture the energy of the new players, lay focus on the new jersey and bring to life the on-paper concepts and designs that define the club for that season.





Player shots at the photo shoot



Photo shoot images in action





2018 photo shoot with FC Goa Players



2018 player shots in Social Media Ads





2019 photo shoot with FC Goa players



2018 photo shoot with a group of FC Goa players



2019 Inox ad with FC Goa Players