Designed and Developed by
Karan Desai | Wallfish Beta [TM]

League Adda

League_Adda_Feat
  • Client Name    Adda 52, Deltin Group
  • Undertaken At    Skarma (Agency)
  • Role    UI Designer / Art Director
  • Collaborators    Kushal Singa (UI/UX Designer)
  • Date    January 2018
  • Project Type    UI Design, UX Design

The Brand

The League Adda is an online gaming platform where one can play fantasy cricket, football and kabaddi. Users can use their sporting knowledge and compete in various leagues to win cash prizes! Users can also create their own Private League to play only amongst themselves or join Public Leagues and compete with users all over the country.

 

The Logo Redesign

League Adda was seeking a fresh look and the first step on this journey was a new logo and a visual language that would compliment it. Since League Adda’s primary attention came from cricket fans, the brief was to integrate a cricket ball in the logo. Along with integrating a feisty cricket ball in the logo to keep the fantasy aspect of the game play intact, I also added a slight curve on a slab serif font in the word ‘League’ to represent and exaggerate the scale of a league that a user would participate in.

 

League_Adda_Logo_Redesign

Old Logo (L), New Logo (R)

 

App Design (Hybrid)

League Adda was introducing an online-gaming platform for fantasy cricket, football and kabaddi. The initial brief was to design an app that would facilitate fantasy cricket game play at the time of launch but could also seamlessly integrate more sports in future. This task demanded 50+ app screens and 30+ dynamic visual feedback cues.

 

League_Adda_App_Main

App Screens

 

League_Adda_App_Additional

App Screens

 

League_Adda_Homepage

Desktop Design